One of many

There are upward of 150 free-to-air television channels beaming up to satellites from Dubai Media City. Not all of them (including those for which I have a certain responsibility!) are cause for unalloyed rejoicing. So it's good to see that one has inspired local blogger, Anish, to express real enthusiasm on the UAE Community Blog.

He titles his piece Going One Better.

One TV, or rather Dubai One TV recently changed their look. They re-did their adverts, their teasers, their logo and added more style to the rapidly improving channel. I am downright proud to say that the new look is funky and very, very professional. Gone are the Channel 33 days that concentrated more on horse-racing and The Bold and The Beautiful, than good entertainment.

The whole 'red comma' effect is brilliant. The 'Matrix' hit-off of using the comma as bullets is, more than anything, very professionally done, and downright cool. The whole trampoline and ribbon effect with the comma's and the 3-note One TV tune is quite awesome too, both looks-wise and brain-wise. Don't know what I am talking about? Check out the One TV fillers - ongoing entertainment indeed.

And the channel is not just superficially efficient. They've bought rights for Desperate Housewives and air a brilliant plethora of fascinating programs. Even though the addition of Desperate Housewives was done a year later here than in the rest of the world, One TV succeeds in giving a holistic combination of entertainment to satisfy all needs, and what's even more worthy of a mention is that, these guys at One seem desperate to do better, and that's always good sign, ain't it?

The reason for this post - I was highly impressed by One, and maybe I really enjoyed today's Friends episode aired on it. But none the less, One TV kicks MBC 4's ass, right now at least. As for the other Middle East channels, they are pretty poor in comparison and have a lot to catch up on. Learn from the one and the only pride-earner!

P.S. I am in no way affiliated to One TV, and in no way is this some publicity effort for them. My appreciation is genuine. And to add, even their website is brilliant.

I am tempted to renew my cable subscription.