Cannes 2.0

Catching up on blogs I've had no access to when I was travelling I came upon Anthony Lilley's article in the MediaGuardian.

He says "There are signs that video on demand is entering the mainstream". And goes on...

The concepts of channels and scheduling were developed to deal with the limitations of the broadcasting market and its technologies, as was the notion of exclusive access to rights. This has led, in some, to a world view that tends towards the myopic.

The diversity of activity is great, but beware: failing to be up to speed with the impact of social networking when you design your service is potentially fatal.

It was interesting that PodShow was one of the content delivery platforms name-checked at two of the conference sessions I attended. The 'podfather' himself, Adam Curry, has posted a very coherent piece, making the point that stand-alone flaming-fart and dog-on-skateboard clips are more a distractions than pointers in the direction of content's future...

This magical supply chain can only be successful if you have what the people want; episodic programming.

I can, as a provider of episodic content via the Podshow network, only agree.