The third screen

“For the younger generation, the mobile phone is their most relevant device,” says Dan Novak, an executive at MediaFLO USA, a cellphone video network. “They don’t want just clips. They want long-form programming, they want shows that are simulcast, they basically want a TV-like experience.”

In the end, the younger crowd is what gives hope to mobility zealots like Mr. Zehr at ESPN.

“I have a 5-year-old, and he doesn’t know that there are phones you can’t watch TV on,” he says. “People are more mobile than ever. They commute more, they travel more, they are out of the house. They are going to want mobile content.”

The text is taken from an article in yesterday's New York Times, which also features the graphic below.



According to this diagram my 'device prioritisation' is that of a GENERATION X person between 27 and 40 - computer, television, cellphone in that order.

Hmm... I was once forty years old. That was in the year that IBM hired Paul Allen and Bill Gates to create an operating system for a new PC. The pair bought the rights to a simple operating system manufactured by Seattle Computer Products and used it as a template. IBM allowed the two to keep the marketing rights to the operating system, called DOS.