Shake up at Avid

What the don't like is this.

FreshDV quotes veteran editor Shane Ross who wants to know what’s up with all the static at Avid lately…Current CEO David Krall is stepping down, and there is a restructuring and subsequent layoff of 129 employees in the works. “What is happening there? Are they finallygetting that their expensive price model cannot work in the current market? I mean, $5000 for a software version of Media Composer…Only the NLE itself. And if you want a Mojo, that is more.

This is tough when you have Apple and Adobe offering full suites of software for 1/3 the price, including high end graphics and audio and DVD authoring tools.”