Data from Deloitte

• 51% of all consumers are watching/reading personal content created by others; the number jumps to 71% for Millennials.
• 55% of Millennials and 42% of Xers read blogs, while 62% of Millennials and 41% of Xers watch YouTube or other video streaming sites.
• 40% of all consumers are creating their own entertainment, such as editing movies, music and photos. Millennials may be the majority of the creators at 56%, but Matures are also participating – 25% of them report creating their own entertainment.

Just a breif excerpt from a Deloitte report cited by Ken Rutowski, who will I hope be moderating another conference session at the forthcoming MipCom event. He was certainly among the most cogent and animated of the presenters at the MipTV April sessions.