Michael Eisner is at it again. Prom Queen was brilliant, daily short webisodic episodes adding up to enough content for a subsequent DVD release. This time the concept is even more ingenious. Foreign Body will not just be a web entertainment but also a powerful promotional instrument for Robin Cook's forthcoming best-seller.
This is platform-agnosticism with bravura. It's also not that far removed from my own thinking early last year, when I tried to publish my novel chapter-by-chapter as an audio podcast, but with a video teaser for each installment. Of course, Vuguru is throwing $10,00 at each minute of content, which makes a difference.
Here the Los Angeles Times has more about the new project and this is the take of NewTeeVee.
Foreign Body premieres today on foreignbody.tv, and on other platforms including YouTube, Veoh, Hulu, Blip.tv and Dailymotion. Episode 1 is embedded below.
Update
This today from CamcorderInfo:
Foreign Body is actually the brainchild of Robin Cook, the best selling author of a zillion medical thrillers. Cook was getting worried that the audience for his books was getting too old. He wanted to know if Eisner would be interested in producing a broadband video prequel for his next title, designed to get a younger audience pumped about his work. The webisodes would be free, the book would not.
Check out the great blog post/video piece found on the LA Times Webscout blog to watch the cast and crew in action. One guy will shoot a quick scene with the bikini clad actresses on his hand held camera (is that a Panasonic DVX-100 mini DV camera I see them using?) When he is done he hands over the actors, lighting and sound guy to the next director while he edits the scene on his laptop. No one sits around waiting for the next scene to be blocked out using this system.
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