"...it's been riveting to watch three of the most innovative companies in Silicon Valley—each representing a fundamental phase of the information era—battle it out. Apple, Google and Facebook are, respectively, an icon from the pioneering days of personal computers; the biggest, most profitable company yet born on the Web; and a feisty upstart whose name is synonymous with the current migration to social networks."
says Josh Quittner here in an important Time Magazine article.
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