Thursday, March 05, 2009

Nine years after 405

ShapeAndColor blog has this...

"It gives me hope and joy that for every “Beverly Hills Chihuahua” or movie that inexplicably casts Paris Hilton there is also a true artist like Bruce Branit. Best known for directing '405', Branit shot 'World Builder' in just one day and then spent two years in post production, slowly creating one of the most awe-inspiring and emotionally honest uses of VFX I’ve ever seen. The result is astonishingly beautiful. Do yourself a favour. Find a quiet place and take 9 minutes out of your life to watch this."

You don't know '405'? Watch it here, and Wiki has this...

"'405' is the name of a 3-minute film released in June 2000 and produced by Bruce Branit and Jeremy Hunt. It was the first short film to become widely distributed on the Internet and became a media sensation for a short time. It is generally thought of as one of, if not the first viral film property.

The film shows a DC-10 jet making an emergency landing onto the 405 freeway in California, with the front part of the plane pinning a man's car to the road, forcing him to be pushed along by it until it comes to a stop. In the process of slowing down, the plane and the man's car almost hit an elderly woman driving slowly in her car, though she is oblivious to this fact."

On the subject of innovation, nice to see Munich name-checked on the graphic below.

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