It is, in fact, just a paper shopping bag. But it turns shoppers into walking billboards for the beer brand Schumensko. A clever trompe l'oeil ploy which I feel sure will inspire imitators.
Sharing thoughts, observations, discoveries... venting spleen from time to time... the self-indulgence that a blog enables. On the Tumblr site I started in June 2010 it's a lot simpler... just images, although sometimes NSFW.
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