Friday, February 04, 2011

Weekend video 2

"Banned in Boston!" It's one of the oldest tricks in the publicity man's book. How do you make an otherwise unremarkable stage play more interesting than it really is when it arrives on Broadway? Make sure that in conservative Boston, where theatrical productions were often trialled before heading for the Great White Way, the play aroused horrified opprobrium. Boston officials had wide authority to ban works featuring "objectionable" content, and often banned works with sexual or foul language.

And nowadays, how better to make sure that a television commercial spot goes viral than to have it banned by over-zealous advertising censors.

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