Weekend video 2

In contrast with the exuberant amateurism of the weekend's first video, this one is achingly slick. It certainly is a bid to re-position Vogue as a marque... either that or it tells how tee-shirts should be worn when the weather gets warmer! Emmanuelle Alt is confidently marking her territory, as did Carine Roitfeld so memorably in her time.


"Those familiar with the iconography of Emmanuelle Alt... and, by extension, Vogue Paris... will recognize its hallmarks. Cigarettes, nudity, and Bardotesque blondes comprise the signature elements of her styling lexicon."


Can't argue with that! More background here.