Kapitaal

A YouTube gem, a short film commissioned by an art museum in the Dutch city of Breda. It's hypnotic, elegant and a shining example of what independent do-it-yourself media can deliver when the tools are in the right hands, the hands of people with real talent.

Take time to catch up on the videos posted on the Cool Hunting site (link in the blogroll at the left) or at www.turnhere.com. Is there a business model to support high quality DIY media. Jeff Jarvis, in MediaGuardian this morning, claims there is. Provided that...

The wise company today will go with the flow of the public's desires and try to figure out how to make money by helping them do what they want to do.

Read the whole article. It all makes sense, as usual.