Apple TV a game changer?

Carll Howe on NewTeeVee claims here that it is.

He concludes: Apple TV may be a simple consumer electronics device, but it is one that will, nonetheless change the TV business. Today, Apple ads contrast “I’m a Mac” with “I’m a PC”. In five years, they will compare “I have Apple TV” and “I have cable TV”. Cable and telco executives will be asking themselves, “How did we let this happen?” The answer to that is simple: they gave the customer everything they could think of, while Apple TV gave customers what they wanted. And in business, that’s a huge difference.

Okay, I'm stretching it. But I can't imagine a better excuse to embed video which is a kind of 'making of', a look behind the scenes of the Apple 1984 SuperBowl spot.