'Now media', not 'new media'

From MediaGuardian, blogging from the Changing Media Summit, this series of posts, all of which are well worth reading.

Tom Loosemoe, project director of web 2.0 at the BBC warned that it was important not to over-estimate the short-term impact of the digital revolution while, at the same time, not to underestimate its long-term impact.

He argued that we will not really see how it will all pan out until the young, the people who see 'new media' as 'now media' reach their maturity. "Technology doesn't exist until you're 15," he said. "Before that it's just life."

The early adopters, who have been empowered by new media, already demand media on their terms and will continue to do so in future. "