Mass Individuality

I have often referred to discoveries I have made at www.trendwatching.com. I think the term 'massclusivity' came from them. Coming after my previous post about Future Shock it seems strangely appropriate to point my readers (who are now sufficiently numerous on most days to field a football team!) to Josh Spear's presentation at the Google Zeitgeist event where he underlined the desire of digital youth for mass individuality. Good stuff in all this.