Conversational media

Some of Sandlander's readers may have already responded to repeated exhortations to take very seriously indeed what journalism guru Jeff Jarvis has to say.

Here's video which encapsulates much that he stands for, including his belief in conversational media.



And here is proof that viral marketing can be entertaining, surprising and effective. By passing it along what am I doing, but adding to the conversation. I found the clip at NewTeeVee who explain more about it here.



And finally, there are indications that we are on the brink of a football festival. I shall probably wind up watching some of the matches which will be filling that flat-screen monitors in most of the places where I eat and drink. Most of these establishments are much more modest that the One and Only Royal Mirage, who used this elegant motif to invite fans to watch the action at their lovely roof-top bar in Dubai.