Wednesday, November 09, 2011

Motorvision TV in the United Arab Emirates

Where the Volkswagen Golf driven by the local police can be a powerful GTI model it can be assumed that automobiles are of considerable importance in the nation's culture...

And when the rules of the road can be enforced by officers at the wheel of a Chevy Camaro, where the police garage is full of exotic vehicles of all kinds, then we must be in the United Arab Emirates.

It was in the Emirates that I learned about all the things that could be done to turn a Porsche Cayenne into an off-roader fit for dune-bashing by a moneyed Sheikh.

It was where friends and colleagues introduced me to the exotic exemplars of the automotive elite such as, for example, the cars crafted by Spyker.

And all this was part of an education... an initiation... which which means that my current responsibility for translating into English the stories posted daily on the German-language Motorvision website is a task I undertake with pleasure and with the utmost respect for the young team of journalists who write the articles.

Although has been available in English for almost a year, yesterday saw the German media group make a big step forward, beyond the borders of its German home. On the Orbit Showtime network in the United Arab Emirates viewers will be able to see the English-language channel Motorvision TV. They will see programming made in the country where the automobile was invented and where cars are an enduring object of passion. As of tomorrow... felicitously timed to coincide with the opening of the 2011 Dubai Motor Show and as the excitement mounts at the start of the Abu Dhabi Grand Prix... Motorvision TV will reach a new audience in a nation where the fascination for all things automotive is just as intense as it is here in Germany.


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