According to Steve Jobs biographer Walter Isacsson, the Apple founder
spent the last years of his life looking at how the company could shake
up the textbook market. Apple unveiled the textbooks on Thursday at an event at the Guggenheim Museum in New York.
"These
are beautiful books. Interactive, gorgeous, fun, engaging," said Philip
Schiller, Apple's senior vice president of world-wide marketing.
The company also released iBook Author, which will allow people to create their own interactive textbooks.
The Guardian cited above. And I left thinking how amazing this can be beyond education... for a new generation of transmedia story-tellers.
No comments:
Post a Comment