Saturday, January 21, 2012

Weekend video 3


According to Steve Jobs biographer Walter Isacsson, the Apple founder spent the last years of his life looking at how the company could shake up the textbook market. Apple unveiled the textbooks on Thursday at an event at the Guggenheim Museum in New York.

"These are beautiful books. Interactive, gorgeous, fun, engaging," said Philip Schiller, Apple's senior vice president of world-wide marketing.

The company also released iBook Author, which will allow people to create their own interactive textbooks.

The Guardian cited above. And I left thinking how amazing this can be beyond education... for a new generation of transmedia story-tellers.

No comments: