Tuesday, April 17, 2012

Work in progress

From the NAB Daily...

It's been fairly gradual, but this year's National Association of Broadcasters show is being seen as a transformative year — one that cements the show's transition from an over-the-air broadcast-centric show to one that's shining a spotlight on the entire professional media industry.

The convention has grown exponentially to encompass the entire 'content life-cycle'... from creation to consumption.

"It is still about broadcast, if you will, just a new definition, driven by the need to deliver content in a multi-platform environment when and where the consumer wants it," said Chris Brown, executive vice president of Conventions and Business Operations for NAB. "It's important to note that, in doing that, we are no less a broadcast event; we have continued to honor our broadcast core, while looking to reflect the new realities and demands of the media marketplace."

No comments: