Friday, May 11, 2007

Money can't buy you...

via LostRemote

Joost™, the world’s first broadcast-quality Internet television service, today announced that five selected parties have collectively invested approximately $45 million in the company.

Roelof Botha, general partner, Sequoia Capital, added, “Feature length video on the Internet has been long on promise and short on delivery for some time. Full screen commercial content delivered online has simply not been compelling for the viewer and has been far too costly for the content owners. Joost allows content owners to reach audiences of any size at any time where the viewer can ‘lean back’ to enjoy an immersive yet interactive video experience. At the same time, Joost enables brand marketers to efficiently deliver precisely targeted and measurable advertisements. This ability poises the company to expand the video distribution business and capture an enormous market opportunity.”

NewTeeVee identifies the conflict between P2P delivery and 'long tail' content which worried me back in the days of The Venice Project.

"While Joost is not 100% P2P powered, as they have indicated they will use some servers/CDN infrastructure, they do rely on P2P in large part for content distribution. And the fact that much of their content is pretty long-tail (meaning its not exactly what most of us are hankering to watch), the chances there will be someone in close proximity to me (or in other word, a PEER in P2P) to act as a source is pretty low."

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