Optimism

Last week Steve Safran was upbeat on Lost Remote last week, with a thoughtful post.

The number three most-purchased music video at the iTunes store as of this writing is a Ford commercial.

A newspaper is producing local news video in HD.

The top podcasts are from NPR and PBS, not from jokers and teens with microphones and laptops.

All of this represents the very wonder of giving people choice. We’re no longer trapped by the lowest common denominator. We’re free to produce high-quality content and lots of it. The demand is clearly there - you can see it on iTunes. The audience wants choice. The choice of whether to provide it is up to you.