Thursday, May 31, 2007

Physical extensions of the virtual



There is increasing interest in giving eCommerce transactions a tangible physical presence, something people can hold onto and even collect. Here is the latest I've found, thus explained:

"More and more companies are offering paid premium Internet services but there is no compelling way to sell that experience physically, such as at retail or in a gift box. It's still virtually impossible to go into a retail store today and buy an Internet experience such as a one year's subscription to a Web site or access to a popular band's premium fan site."


A few weeks back I was pointed by Springwise Newsletter to DiscRevolt.



Bridging the divide between digital and physical, DiscRevolt provides a tangible solution for selling digital media. Artists upload songs to DiscRevolt's website and design their own artwork for a plastic download card. The cards are then printed by DiscRevolt with a unique redemption code on the back. Artists sell the cards to fans at live shows, and the fans can then download songs or albums from the artist's online page.

I think we can expect to see more solutions of this kind.








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