Wednesday, August 15, 2012

Plain packaging

From December, Australian smokers will be buying their cigarettes in packages like these. The decision by the High Court down under means that there is now case-law precedent when there are initiatives to introduce plain packaging in other countries. 'Big tobacco' will have a hard time arguing against those for whom the health issue is paramount.

I foresee a renaissance of the elegant cigarette case. I wonder if there will be any way of forbidding smokers from continuing to proclaim their preference by buying metal or plastic cases with the forbidden branding?

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