The author an endangered species?

Having referred back to the Middle Ages in my most recent post in the series tagged Serial drama, the passage below caught my eye this morning.

"The medieval theatre audience was an active part of any performance, supporting certain characters, opposing others, and voicing their opinions and preferences loudly and clearly... at times even throwing food at the actors. Similar behaviour is still apparent in, for instance, the Japanese Kabuki theatre, where actors can step out of their roles and interact with the audience, who get to respond."

The full article is here and in it Simon Staffans argues that the author is an endangered species if he insists on ignoring transmedia and interactivity.